- We help you dig down deep - into your {heart of why™} - to help codify your 'higher order Brand Purpose.'
- We also love to ask {why} until depth exhausts answers, driving to understand consumer behavior + beliefs.
- Through the many lenses of {why}, we help you architect growth by connecting hearts to your business.
Question: What does it mean to {find your undeniability™}?
"Undeniability is the art of crafting something so unique that it can only be attributed to your brand. It is so desired that your consumers are magnetically drawn to it. It is so fulfilling that they can't help but come back for more. Marketers & Business owners strive to get to this place of uniqueness, desire, and fulfillment...and at Heart of Why Marketing, it's our job to help you get there.
Together, let's {find your undeniability™}." -Stephanie Berez Founder + Managing Director |
we believe in transparency...{marketing credo} "the tenacity to never quit + forever driving to the heart of why" {purpose} help YOU unleash YOUR potential {mission} to help you {find your undeniability™} by connecting at the {heart} to your consumers + always honoring {why} your brand exists {promise} to help dream + deliver a pathway to sustainable success, adding VALUE at each & every step |
{core values} passion + purpose + drive + trust + curiosity {marketing, with a cpg-insider approach} By taking a CPG*-insider approach, we uniquely apply our classic, disciplined, and creative expertise to help you excel in strategy, branding, insights, innovation, and communication. We know how to 'dream' AND we know how to 'make it real.' Our focus includes CPG brands (big + small), as well as Media, Healthcare, Start-Ups, Higher Education, and Financial Services. *CPG = Consumer Packaged Goods |
>let's imagine & land the possibilities together <
the story behind
What do you see?
an owl? a heart? a why? two eyes to the future? a diamond nose pointing forward? |
If you see all of this + more, then you're right on-point. We chose an owl because it's an icon of wisdom + possibility, with a keen sense of vision (especially through darkness).
Further, our founder has a deep love for owls and has been collecting owls for over 40 years. |
our people
Stephanie Berez, Founder + Managing Director
After collecting experiences and making an impact in the corporate world for over 19 years (within Marketing, Innovation, Sales + Supply Chain), the time was right to embrace my entrepreneurial spirit and 'follow my dreams' by founding Heart of Why™ Marketing LLC in March 2020.
Curiosity + creativity have always been at the heart of my psyche. My people-loving curious soul drove me to study History + Psychology as an undergrad ('what did people do, and why did they do it?'), while I nurtured my creative side by being a part of the college a cappella scene. Always one to embrace both the left + right side of my brain, I also nurtured my love for numbers - taking calc + stats as electives. Combine the three (curiosity + creativity + numbers), and it's the perfect recipe for a career in Marketing.
With passion + an outgoing personality, I embrace the 'work hard, play hard' mentality and pour my heart into everything I do. I love to 'raise the bar' and help brands + businesses reach their fullest potential.
With the power of human connection in mind, here's a list of my favorite things...and I hope you share yours with me!
I hold an MBA in Marketing from the Stillman School of Business, a BA from the University of Pennsylvania in History + Psychology, and certificates from Tuck Business Bridge + the Center for Creative Leadership (in Coaching).
After collecting experiences and making an impact in the corporate world for over 19 years (within Marketing, Innovation, Sales + Supply Chain), the time was right to embrace my entrepreneurial spirit and 'follow my dreams' by founding Heart of Why™ Marketing LLC in March 2020.
Curiosity + creativity have always been at the heart of my psyche. My people-loving curious soul drove me to study History + Psychology as an undergrad ('what did people do, and why did they do it?'), while I nurtured my creative side by being a part of the college a cappella scene. Always one to embrace both the left + right side of my brain, I also nurtured my love for numbers - taking calc + stats as electives. Combine the three (curiosity + creativity + numbers), and it's the perfect recipe for a career in Marketing.
With passion + an outgoing personality, I embrace the 'work hard, play hard' mentality and pour my heart into everything I do. I love to 'raise the bar' and help brands + businesses reach their fullest potential.
With the power of human connection in mind, here's a list of my favorite things...and I hope you share yours with me!
- Favorite hobbies: singing, music/concerts, paper crafting, hiking, kayaking, reading, + watching baseball (the Mets!)
- Favorite places: the Berkshires (MA), screened-in porch (NJ), Switzerland, + my kitchen when the coffee is ready ;)
- Favorite businesses I've worked on: TROJAN®, TRIDENT®, ARM & HAMMER®, FIRST RESPONSE®, and SOUR PATCH KIDS®
- Favorite people: my husband of 15+ years + our three children (ages 13, 10, + 6)...especially when we're all active together!
I hold an MBA in Marketing from the Stillman School of Business, a BA from the University of Pennsylvania in History + Psychology, and certificates from Tuck Business Bridge + the Center for Creative Leadership (in Coaching).